History of New Cable Corporation dates back to the summer of 2015. I had a dream, where a huge brown bear sent into the Finnish forest by Ukko, the main god in Finnish folklore, gave me original insight to nature and living in general through these words:
You know, they say that the world is not flat. But what does it give to you, if you believe otherwise. The world still feels flat, and it seems flat. Mountains and hills allow you to see far away, whereas lakes [in Finland there are many lakes] give you fish and water to drink.
Deep, very deep was the wisdom of the Bear. Although I, as a civilized human being, tried to explain the situation with scientific approach: “when viewed from space, earth is a ball”.
“But you do not live in space, do you?”; answered the Bear.
Bear stared me, and continued:
You believe and think in words of progress, but you don’t understand them. How much do you need [I guess this was reference to food and shelter] to survive in Forest? How much do you humans take and consume. Do you breed extra children with the extra resources you cultivate?
As the dialog continued, I was more and more impressed of the wisdom of the Bear. No wonder, if Ukko sent the Bear to us, since Ukko is known to be wise.
In old times, the believe was that if you name an thing/animal/event, you achieve a control over that phenomena. Earlier in Finnish folklore bear was a sacred animal. It was most dangerous of the animals, who ruled the forests. In order to avoid their anger, Finns called bears with several names: Otava [same as Big Dipper -star constellation], Fruit of Forest, King of Forest, Elder of Forest and so on. The protection was achieved, since the Bear didn’t recognize the alternate names referring to him, but humans got some control over it. It was also believed, that when Bear was sleeping during the winter, he was then communicating with afterlife. This was also done by finnish shamans, but that is another story.
Surprisingly, we also talked about technology! I was amazed that a bear was so knowledgeable about electricity, as he pointed out later:
You do know that the electricity charge travels only in outer layer of copper cables? Why do you people use round cables? You do know that world is flat, perhaps the the cable could be too?
As I woke up, I knew what we should do therefore our world is flat. But I had one remaining question: who sent the Bear to my dream?